whoASC (aka Daniele Afferni, Anna Citelli e Luca Mari) is a creative team of illustrators, Matte Painters and CGI Artists. We create many kind of visuals and illustrations for advertising, films and TV commercials, working with the most well-known Italian and International Advertising Agencies. We also offer a creative support in concept art, 3D illustration, matte painting and CGI.
Luca Stefano Mari
Born in Milan in July of 1973, totally undecided as a young man, I try to get out of the tunnel of the school with a nice diploma, I decide to pellet in the trash immediately. I scramble in odd jobs trying to find a way … insurer, television graphics, radio director, bartender and others much less noble. After long wanderings, I now believe to be in the right place, and with my partners we are ready for any challenge that this work presents us.
I’ve been living in Milan since 1987. I worked with advertising agencies as a freelance visualizer. In addition to my
“official” work, I have illustrated children’s stories, prepared sets, worked with photographers, made mock-ups and I
partecipated to national and international design exhibitions whit my projects. I studied in Bari, in the south of Italy, where
I lived from 1970 to 1987. Before that I lived in Venezuela, a wonderful country, were I was born in 1964.
Cernuto Pizzigoni & Partners
Havas WorldWide Milan
Leo Burnett Lowe and Partners
Ogilvy & Mather
Saatchi & Saatch